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AI Use Cases For Communities & Networks

For business leaders shaping online community strategy, AI holds promise to help solve two of the biggest challenges with online communities: 1) Quantifying the value of community investment and...

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Aligning Your Enterprise Community Strategy With Your Customer’s Career Journey

Use these three contexts to help create a bigger and better future for your company's community. The post Aligning Your Enterprise Community Strategy With Your Customer’s Career Journey appeared first...

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Collaborative Economy Roundup for the Week of November 23, 2015

As the United States prepares to celebrate Thanksgiving this week, the team at Structure3C is thankful for another great week of growth and development in the #CollaborativeEconomy. We also have some...

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My First Year as a Consultant and what 2016 Holds for Online Communities (I...

Honestly, I wasn’t going to do this. I’m already rolling eyes at all the “prediction” posts. And there are way too many 2015 retrospectives to look back on… but I’m feeling optimistic and inspired! You...

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The Secret Ingredient for Customer Lifecycle Marketing? Community Management.

Clearly Customer Lifecycle Marketing is incredibly valuable when all stages of the lifecycle are addressed. So what is the problem? Based on my direct experience and years of studying the intersection...

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Want to Know What Community Members (a.k.a. Customers) Need? Just Ask.

Are you “Member Shy”? In its most basic form, a community strategy is a balance of an organization’s goals and its member’s (a.k.a customer’s) needs. Organizations have methodologies for developing...

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Develop Your Networked Business Pilot in Less Than an Hour: Worksheet

Many organizations are struggling to understand and respond to the changes being driven by the Collaborative (some say On Demand or Sharing) Economy. A simple way to get started is to think about 1)...

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To Develop a Community, Think Network First

We need a new and more holistic approach to develop modern communities. Using network as a blank canvas allows you to create strategy from drawing from the largest possible pool of value. Thinking...

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The Future of Crowdsourcing: An Interview With Bastian Unterberg of Jovoto

Bastian Unterberg is the founder and CEO of Jovoto, a Berlin-based platform that enables global brands and enterprise businesses to solve design and innovation challenges – ranging from new product...

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Beyond Ideas: Building Collaborative Innovation Communities

Open Innovation Communities – where companies and customers collaborate on ideas for new products and services – can be one of the most valuable ways to invest in community engagement. Unfortunately,...

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